# Marta Barandiy: brand kit

Made to her own measure. Everything in this kit comes from the same design system as martabarandiy.com,
so files, website and tools always match.

## What is in the kit
| File | What it is | Use it for |
|---|---|---|
| `marta-monogram-red.svg` / `-plum.svg` / `-white.svg` | The "mb" monogram: one continuous red thread | Signature on visuals, avatars, stamps |
| `marta-monogram-red-512/1024/2048.png`, `-plum-1024.png`, `-white-1024.png` | Same, square, transparent | Apps that do not take SVG |
| `marta-wordmark.svg` / `marta-wordmark-white.svg` | Monogram + "Marta Barandiy" in Fixel Display ExtraBold, text in outlines | Headers, slides, partner logos walls |
| `favicon.svg`, `favicon.ico`, `favicon-32.png`, `apple-touch-icon-180.png`, `favicon-512.png` | Browser and home-screen icons | Websites and web apps |
| `marta-tokens.css` | The CSS tokens | Code |
| `marta-tokens.json` | The same tokens in W3C Design Tokens format (DTCG) | Figma Tokens Studio, Style Dictionary |
| `marta-colours.svg`, `marta-colours.ase`, `marta-colours.gpl` | The palette as a sheet, Adobe swatches and GIMP/Inkscape palette | Design apps |
| `marta-gold-gown.webp` / `.png` | The illustration (gold gown), transparent | Arches, covers, the Illustration layout |
| `social-*.png` | Examples made with the Studio | Reference; make your own in the Studio |
| `OFL.txt` | The Fixel font licence | Keep it with the fonts |

## Rules that keep it hers
- **One red thread per view.** Red (#D0021B) carries meaning: the monogram, a line, a knot. Not a background.
- **Loud pastel fields, plum ink.** Candy, magenta, lavender, paper, stage plum. Never a timid tint on white.
- **Fixel only.** Display for headings and numbers, Text for reading. No other font.
- **The monogram is a signature:** keep it whole, one colour, never redrawn, stretched or outlined. Clear space: the
  height of the "m" on every side. Minimum size: 32 px wide on screen, 12 mm in print.
- **Italic in the thread colour is Marta speaking.** Whole clauses only, and only her exact words with a source.
- **No source, no fact.** Numbers and quotes carry a source line. Do not invent dates, roles or quotes.
- **Contrast:** WCAG 2.2 AA (4.5:1 for text, 3:1 for large type). The Studio checks this for you.

## Before it goes out
Send a preview (real size, every word, number, quote and credit in place) to Team Marta through
https://martabarandiy.com/brand/contact.html, with your deadline. Use only images of Marta approved for public use.

## Fixel (the typeface)
Fixel is by MacPaw (with Alfabravo), licensed under the SIL Open Font License 1.1 (see `OFL.txt`).
Official source: https://github.com/MacPaw/Fixel
The fonts themselves are not in this kit: the website self-hosts them; designers install them from the source above.
The wordmark is in outlines, so it renders without the font.