Brand kit
Take it with you.
The signature, the colours, the illustration and ready examples. Real files, the same ones the website uses.
Signature
The monogram is one continuous red thread. Keep it whole, one colour, never redrawn.
Colour
Loud pastel fields, plum ink, one red thread. Tap a swatch to copy its hex.
"thread": {
"$type": "color",
"$value": "#D0021B"
}Design tokens
Every colour, type size, spacing and motion value as data: JSON for Figma (Tokens Studio), and a stylesheet for developers building with the brand.
Illustration and examples
The gold gown, and four layouts made with the Studio. Make your own there; these are references.
Before you use them
- One thread per view
Red carries meaning. Use it once: the monogram, a line or a knot. Never as a background.
- Fixel only
Fixel by MacPaw, free under the SIL Open Font License 1.1. Download it from MacPaw’s official page; the licence is in the kit.
- No source, no fact
Numbers and quotes carry a source. Only Marta’s exact words go in her italic voice.
- Her own brand
Separate from Promote Freedom Foundation’s brand; never mix the two.
Usage notes for every file are in the kit guide , also inside the zip.




