Identity
One thread, one typeface, loud pastel fields. Everything below is live: flip the toggles, drag the tape, tap a colour.
The monogram is one thread
"mb" written without lifting the pen: an m, a tall b, and a loose tail that keeps going. It is the tape measure after it came loose. Never redraw it: use the files in Downloads.
Minimum size
On screen the mark stays at least 32 px wide (12 mm in print). Below 48 px, the thread thickens so it doesn't break. Smaller than that, use the red tile with a white thread, or leave the mark out.
120 px wide: fine.
Misuse
Wordmark lock-ups
The name is set in Fixel Display ExtraBold, tracking −0.035em, never in capitals. The monogram sits left of the name, its baseline on the name's baseline. Ukrainian is a first-class lock-up, not a translation.
Барандій
Colour: loud pastel, one sharp note
Pastel fields with confidence, plum for ink, one red thread per view, acid only as a sticker. Click a swatch to copy its hex.
How much of each, on a typical page
Contrast pairs (WCAG 2.2 AA)
Ratios are calculated live from the brand colours. Body text needs 4.5:1; large text (24 px, or 19 px bold) needs 3:1.
Five registers, one voice
A register is the room the brand walks into: the same pieces, with different fields and accents. Pick the one that fits the occasion. Switch it live.
Same thread, different room.
Personal (default): paper and plum. Her own pages, the CV, notes.
Fixel, and only Fixel
Fixel by MacPaw: a Ukrainian type family with full Cyrillic, self-hosted. Display for headings, numbers, buttons and quotes; Text for reading. No second typeface.
Her voice is italic red
A whole clause in italic red means: this is Marta speaking.
Shapes from the dressmaker's table
Soft and sharp at once. Each shape has a job; none of them is decoration on its own.
Arch
Her window. Frames portraits and illustrations, and tops cards.
Hem
The bottom of a dress. Ends a section or a card; ripples with scroll speed.
Pill
Actions and data bars. Thumb-shaped, 44 px tall and up.
Rosette
The scalloped badge: a lace cut of a cookie shape. One per view.
Knot
A decision tied, a freedom untied. Progress, selection, confirmation.
The thread
The line that connects: under links, through timelines, across a page. Draws itself, never loops for fun.
Illustration: Marta in silk
Painterly, contemporary-art feel, real fabric weight. She stands tall and takes up the frame.
Art-direction brief
- Style: painterly digital, visible light on silk (gold, red), soft background in a brand pastel. Contemporary portrait, not fashion sketch, not cartoon.
- Posture: upright, shoulders open, chin level, weight grounded. She occupies the frame; nothing about her is shrinking or coy.
- Likeness: recognisably Marta, drawn from approved reference photos. Every final is approved by her.
- Fabric: silk that moves. Where useful, a hem or sash continues into the red thread.
- Delivery: transparent WebP/PNG, at least 2000 px tall, plus a version cropped for the arch.
- Never: lipstick, hearts, flowers as "feminine" shorthand; sexualised poses; generic AI faces.
The illustration series
Five portraits, one per register. Each dress belongs to a kind of work.
Gold gown
Full length, standing, gold silk. The hero portrait. Used for: personal register, the brand site, Unbound.
Red silk, in motion
Walking forward, a long red dress whose sash becomes the thread across the page. Used for: campaign moments, the tools' end screens.
Vyshyvanka
An embroidered shirt or dress with violet embroidery, seated upright at a table with papers. Proud, not folkloric. Used for: Ukrainian register, Ukrainian-language content.
Lavender suit-dress on stage
Speaking at a lectern, one hand open, a sharp tailored dress in lavender. Used for: policy and stage registers, speaking page, talk slides.
Plum velvet, reading
Seated, reading a document with a pen, warm side light. Used for: policy paper covers, the book, long-form pages.
Photography direction
Real moments of her work, never stock. Photos carry evidence (she was there); illustrations carry the idea.